Tips for Building Your Small Business Website

Since I started working at the SBDC, I’ve been rather surprised at the number of people who don’t have a website for their business. Having a proper website not only provides legitimacy to your business, but also gives your customers a place to navigate your services and products. Sure, having a social media page for your business is important, but having an active Facebook or Twitter presence doesn’t mean you don’t need a website. The thought of building a website...

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7 Holiday Tips for Small Business Owners

Thanksgiving week has arrived. With it, the holiday season is officially upon us and soon we will be heading into a new year. For small business owners, these six weeks can mean added stress due to seasonal variations in revenues and work load, filling in for employees, and balancing increased work demands with family and social obligations. Despite these challenges, for small business owners, the holidays can be a time of wonderful energy and joyful spirits. Here are some tips...

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Why Does Twitter Matter?

Social media can be overwhelming at times, but if you had to pick one social media site as the most difficult to navigate, it would likely be Twitter. I’ve met all kinds of people, young and old, who struggle with their Twitter account. I get it, I really do. Before I started my job here as the Marketing Coordinator, I avoided Twitter like the plague. I was familiar with it, but not comfortable with it. Once I was hired on,...

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Does Your Business Need a Social Media Presence?

The title seems like a silly question, right? It should be obvious; social media has completely dominated in ways people couldn’t have predicted. In fact, according to the Pew Research Center, over 75% of adults have an online presence - and if you only look at millennials and younger people? - that percentage is dramatically higher. So it would seem obvious that a business would want to have an online presence. However, there are still plenty of business owners, especially...

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“What’s Your Exit Strategy?”

A couple of years after I opened my small business, one of my customers - a gentleman who, prior to his retiring, had been a top executive at a major corporation – asked me what my exit strategy was. Confused about why he should make such an enquiry, I interpreted his question as an awkward attempt at making conversation. I smiled and replied, “Oh I am happy doing what I am doing” – which was true – and then changed...

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How Oversharing on Social Media Could Cost You Your Job

We all have that one friend that tends to share way too much information on Facebook (in my case, it’s likely about 40% of people on my friends list that are guilty of this, if not more). With the rise of social media, it became quick and easy to post your thoughts and share them with hundreds of people in a matter of seconds. While this seems like a convenient way to connect with others, sharing too much information could...

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