Guerrilla Marketing for your Business

Advertising can be an expensive path to travel down, especially as a small business with a very limited budget. Getting a 30-second ad on a radio station can cost you anywhere from a couple hundred to a couple thousand dollars, depending on where and when you want your ad played. If you want a television commercial, that will run you even more money. The high cost of advertising is essentially what led to the birth of guerrilla marketing. What exactly...

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Thinking about Closing Your Business?

Deciding to close a business that you have put your heart, soul, time and energy into can be a difficult decision. Even if your business is profitable, there may be reasons why you might elect to close doors. Here are some things to think about when making that decision and some things that you need to keep in mind if you do choose to close. Things to Think About Profitability: Is the business profitable enough to provide the financial support...

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What Social Media Platforms are Right for My Business?

Social media has grown into an engaging and powerful tool for business owners, but with so many options to choose from, it can be difficult to know what social media platform is right for your business. So how do you know which ones to use? Well, it all depends on your business goals and target audience. Below are a list of the most popular social media platforms today, and what each one can bring to your business: Facebook With over...

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12 End of Year Tips for Small Businesses

This time of year can be hectic for small business owners. Therefore, it can be tempting to pay attention to nothing but getting through the holidays and to put off everything else until the beginning of the new year. Nevertheless, there are some things that it may be good for you to do before the end of 2016. Post Your Holiday Schedule Let your customers know what your schedule is going to be over the holidays so that they know...

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An Interest in Habits

I find habits endlessly fascinating. My interest in the subject first began when I was a philosophy student reading Aristotle’s Nicomachean Ethics. Aristotle described virtues (such as magnanimity) and vices (such as irascibility) as dispositions of character formed by how we habitually act and feel. Our habitual responses to situations become expressions of our character and thus it is important to develop good habits of acting, thinking and feeling.  Shedding interesting light on this view, neuroscience has shown that a...

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Want to be a great leader? Learn to laugh at yourself.

Can using self-deprecating humor make you a more likable and successful leader? According to a study conducted by researchers at Seattle University, yes, it can.  In a 2013 study, 155 business students were placed into one of four humor conditions: aggressive humor (making fun of someone else) in-group deprecating humor (making fun of a common trait between the leader and employees) self-deprecating humor (making fun of yourself) a controlled situation with no humor. For each scenario, participants had to read...

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Do Good: Tips for Cause Marketing

Before we dive into how a business can get into cause marketing, first we need to answer the question what is cause marketing? Cause marketing is defined as “a type of marketing involving the cooperative efforts of a for-profit business and a nonprofit organization for mutual benefit.” It differs from corporate giving in that corporate giving generally refers to charitable donations that are tax deductible whereas cause marketing refers to a marketing relationship that isn’t necessarily based on donations. So how can cause marketing...

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Do You Know the Real Value of Your Business?

Do you know the real value of your business? I, myself, did not give serious thought to the actual value of my business until I was getting ready to sell it. Prior to that point, like many small business owners, my energies had been focused on day-to-day operations. A couple of times a year I would find time to study my financial reports with an eye to understanding generally how my business was doing; but I didn’t give serious consideration...

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7 Deadly Sins of Social Media

1. Mixing up personal and business accounts KitchenAid learned just how much a simple tweet mix-up can cause a backlash of epic proportions. During the 2012 debates, President Obama mentioned his grandmother and the health problems she faced before her death in 2008 as he was discussing the Affordable Care Act. A KitchenAid employee tweeted out “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president,” not realizing he was on the...

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