How to Handle a Public Relations Crisis

You don’t have to run a multi-billion dollar corporation to worry about your reputation and brand image - even the smallest of businesses can land themselves in a public relations nightmare. Even on the local level, mishandling a PR crisis can be detrimental to a business. Whether that crisis was created inside the company or outside sources are to blame, it’s important that businesses understand it’s not necessarily WHAT caused the crisis but HOW you respond that can make all...

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Know and Manage Your Employer Brand

A group of concerns that I hear about frequently when talking with small business owners and community leaders in our area is difficulty with hiring and retaining the right employees. There are a number of strategies that can be taken to address these difficulties. One of these is knowing and managing employer brand – a strategy often skillfully utilized by major corporations but often overlooked by small businesses. Small businesses need to do more than just advertise their job openings....

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Marketing Your Business for Valentine’s Day

Valentine’s Day is a holiday that rakes in over $18 billion a year. Small business owners may feel like this is a holiday for just florists and jewelers, but there are several ways that a small business can take advantage of Valentine’s Day and offer fun, unique promotions to draw in customers. Do a Social Media Marketing Campaign Use this opportunity to not only advertise a special deal (25% off, BOGO, etc), but to advertise your business as well. Social...

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Can Social Media Boost Employee Productivity?

Sounds like a silly question, right? If you were to pluck 10 people off the street and ask them the same question, 90% would likely say ‘no’. Usually when people hop on social media, there are a number of reasons why: Maybe you’re bored. Maybe you’re procrastinating on an important project. Maybe you’re just trying to kill some time. But how often do you positively associate “social media” with “productivity”? I’ve worked at a number of jobs in the past...

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Midlife Entrepreneurship

In recent years, there have been a number of media reports proclaiming that by age 50, or even age 45, people in the U.S. are considered “unemployable”. The designation refers to the fact that people in this age range (and older) who are out of work or trying to change jobs may not be able to find employment in their profession, find employment that pays anything close to supporting a lifestyle expected in middle age by someone with their qualifications,...

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Should Small Businesses Have a Social Media Policy?

Many small businesses do not have a social media policy and there are a number of reasons for this. First there is a lack of awareness of what it is and why a small business might need one. Second, small business owners, especially if they are at or near baby boomer age, often sense that they do not know as much about social media as their younger employees, and so lack the confidence to (or knowledge of how to) develop...

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Mindful Productivity Tips for 2017

Being mindful about how we use our time and use our energy can help us accomplish the things that we want to accomplish and make it feel manageable in the process. Here are some easy tips to follow for a productive 2017! Set Long Term Goals It is hard to feel like you are accomplishing anything if you do not have a direction toward which you want to be moving. Whether it is through setting financial goals for your business...

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Choosing a Website Host

One of the biggest challenges a small business can face is creating a website. If you don’t have the money to hire an outside source to build your website for you, it seems the only thing left to do is to build one yourself. Here’s the good news: It’s not as hard as you might think. Well, it CAN be difficult if you choose a website host that is more or less meant for those who are fluent in the...

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