5 Strategic Digital Marketing Priorities of 2017

When it comes to the world of marketing, it seems to constantly change at a rapid pace that feels impossible to keep up with. Between changing consumer preferences and the frequent updates to social media platforms, it can feel pretty overwhelming at times. The good news is that whether you're a content marketer or a small business owner who wants to up your marketing game, you don't have to have an endless list of skills to keep up. Fortunately, the...

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The Man Behind The Winged Lion

The Winged Lion, LCC is a home décor and gift boutique located in downtown Manhattan, Kansas. Its loyal customers turn to owner Ralph Diaz for all kinds of decorating and gift-giving advice ... and advice on life as well!  Ralph opened The Winged Lion in August of 2014 to fulfill a dream that he had been holding onto since a trip to NYC in 1987. On that trip, Ralph visited a store that he loved everything about right down to...

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Fitness and the Workplace for Small Businesses

    Small business owners tend to be very busy people. Sometimes being busy means performing a lot of physical activities; but sometimes it means standing on one’s feet all day working at a counter, spending hours driving around from location to location, or sitting at a computer most of the day and into the evening. Being busy, unfortunately, does not necessarily translate into a healthy life style for busy small business owners and their employees. Fitness involves the ability...

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Goals, Success & Reflection

Often when I work with small business owners, we discover that underlying whatever problem brought them to see me is a lack of clarity about direction. Even motivated individuals can lack an understanding of what they want out of their business or lack a vision of where business ownership fits into the greater picture of what they want out of life. That makes it difficult to set goals let alone work through strategies for succeeding. I see this, for example,...

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Congratulations and Good Luck to Loretta’s Artisanal Bakery & Cafe

Congratulations to Loretta Lopez on the opening of Loretta’s Artisanal Bakery and Café Loretta came to the Kansas SBDC at WU for assistance with writing a business plan for starting her bakery and for navigating the logistics of starting a business. Loretta had a reputation as a great baker from selling her goods at farmers’ markets and knew that she could make her vision of owning her open business a realty if she turned to the right resources. Having just...

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Finding My Way…with Books

Inspired by children with special needs and their families, and hopes of creating a more inclusive and accepting environment, Jo Mach, Vera Lynne Stroup-Rentier and Mary Birdsell started Finding My Way Books in 2013. They observed that children with disabilities are not well represented in literature, so the goal of FMWB is to honor children with special needs by telling their stories. The three hope this will help the development of skills needed for self-determination. "How to Start a Business...

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