They’ve Got It All, Right?

I’m still full. I know that’s an odd way to open up a business blog, but stick with me here. During the Christmas season, our family travels to 37.6 destinations to eat, drink, be merry, and eat again. In the aftermath, I’m left to sit here and ponder if I’ll ever enjoy food again. I’m fulfilled, full, content. I don’t want anything to eat again…ever. This leaves me thinking (oddly enough, I know), how do we market to a culture...

Read More

Cultivating Employee Engagement for Remote Workers

One reason why employers are sometimes reluctant to pursue the potential benefits of having remote workers is that they are worried about lack of employee engagement. To elaborate, a concern for employers is that remote employees won't identify/connect with the company, its culture, its mission, other team members or with the company's clients if employees are working from home or from some other out-of-the-office location.  Consequently, employers fear that remote employees' work ethic, work performance, ability to collaborate, dedication to...

Read More

9 Holiday Tips for Small Businesses

For many small businesses - notably, but not exclusively, those in retail and hospitality - the holiday season is an important time not only because of the impact that it has on short-term sales but also because how a business is managed during the holidays can have a lasting reflection in public perception throughout the year. So this is a time of year to shine not only in marketing but also in taking care of important relationships, e.g, by paying...

Read More