Cutting Through The Noise

Modern marketing is interesting. While many people will argue that it’s evolving and becoming technologically advanced, it still usually rests on the tenants of impressions and exposure at its roots. 4,000 ads a day, that’s what most sources will say the average American is exposed to. Our brains bombarded via airwaves, billboards, display ads and the like. So, what are we to do? If you think about it personally, how many advertisements do you pay attention to or actually care...

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The Dreaded Marketing Resolution

New Year’s Day has come and gone and so has the dreaded resolution that accompanies it.  According to a study by the University of Scranton, about 8% of people actually accomplish their goals by the end of the new year. Some people love the “resolution,” but for most people, it is a source of dread. While I won’t take the time to challenge you to make your staff happier, make 300% more profit, or grow a product line (all good...

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So It’s Icy And You Work Retail, Now What?

I don’t know where you are sitting currently, but right now, I’m in the comfort of my own chair as the lovely ice rain slush junk comes down outside. However, I worked retail in high school, and similar to the hero in your favorite war movie, we never backed down. Rain, snow, sleet, or hail, we were there on the off chance that a customer would come through our door. Now, the truth of the matter is that sometimes they...

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