9 Holiday Tips for Small Businesses

For many small businesses - notably, but not exclusively, those in retail and hospitality - the holiday season is an important time not only because of the impact that it has on short-term sales but also because how a business is managed during the holidays can have a lasting reflection in public perception throughout the year. So this is a time of year to shine not only in marketing but also in taking care of important relationships, e.g, by paying...

Read More

Does Your Website Need an Update?

How do you know it’s time to update your website? Something to keep in mind is that when it comes to redesigning a website, there is no specific timeline that needs to be followed. According to Christian Riggs, president of Riggs Creative Group, a user-experience design and website development firm in San Diego, there are a variety of factors that may help a business owner decide whether or not to redesign their website. “You’ve got new branding and color standards,...

Read More

This Tote Bag Shows Why Fonts Matter

When it comes to designing marketing materials, something I've noticed with a lot of small businesses is a disregard for using proper fonts. I get it. Thinking about fonts is probably not at the top of your list when you're trying to run your business and roll out promotions for your products and services, but it would surprise a lot of people to learn just how important it is to choose the right font. The following story exemplifies the reason...

Read More

Social Media and Employer Brand

In the age of social media ubiquity, the world of hiring has undergone (and continues to undergo) drastic changes. Instead of searching newspaper classifieds, many job seekers now do Google searches, check out sites such as Indeed.com and Glassdoor.com, check out reviews of companies as employers, or go directly to their desired employers’ website - though, at this time, newspaper ads may still the best places for trying to fill certain types of positions. Companies can search for talent on...

Read More

Should Small Businesses Have a Social Media Policy?

Many small businesses do not have a social media policy and there are a number of reasons for this. First there is a lack of awareness of what it is and why a small business might need one. Second, small business owners, especially if they are at or near baby boomer age, often sense that they do not know as much about social media as their younger employees, and so lack the confidence to (or knowledge of how to) develop...

Read More

Choosing a Website Host

One of the biggest challenges a small business can face is creating a website. If you don’t have the money to hire an outside source to build your website for you, it seems the only thing left to do is to build one yourself. Here’s the good news: It’s not as hard as you might think. Well, it CAN be difficult if you choose a website host that is more or less meant for those who are fluent in the...

Read More

Guerrilla Marketing for your Business

Advertising can be an expensive path to travel down, especially as a small business with a very limited budget. Getting a 30-second ad on a radio station can cost you anywhere from a couple hundred to a couple thousand dollars, depending on where and when you want your ad played. If you want a television commercial, that will run you even more money. The high cost of advertising is essentially what led to the birth of guerrilla marketing. What exactly...

Read More

What Social Media Platforms are Right for My Business?

Social media has grown into an engaging and powerful tool for business owners, but with so many options to choose from, it can be difficult to know what social media platform is right for your business. So how do you know which ones to use? Well, it all depends on your business goals and target audience. Below are a list of the most popular social media platforms today, and what each one can bring to your business: Facebook With over...

Read More

How Oversharing on Social Media Could Cost You Your Job

We all have that one friend that tends to share way too much information on Facebook (in my case, it’s likely about 40% of people on my friends list that are guilty of this, if not more). With the rise of social media, it became quick and easy to post your thoughts and share them with hundreds of people in a matter of seconds. While this seems like a convenient way to connect with others, sharing too much information could...

Read More