So It’s Icy And You Work Retail, Now What?

I don’t know where you are sitting currently, but right now, I’m in the comfort of my own chair as the lovely ice rain slush junk comes down outside. However, I worked retail in high school, and similar to the hero in your favorite war movie, we never backed down. Rain, snow, sleet, or hail, we were there on the off chance that a customer would come through our door. Now, the truth of the matter is that sometimes they...

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They’ve Got It All, Right?

I’m still full. I know that’s an odd way to open up a business blog, but stick with me here. During the Christmas season, our family travels to 37.6 destinations to eat, drink, be merry, and eat again. In the aftermath, I’m left to sit here and ponder if I’ll ever enjoy food again. I’m fulfilled, full, content. I don’t want anything to eat again…ever. This leaves me thinking (oddly enough, I know), how do we market to a culture...

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The Importance Of Failure

A life without failure would be great, wouldn't it? Like the story of King Midas, everything we touch turns to gold, and each life turns out precisely how we desire. The first girl/guy we asked to prom goes with us, the first interview we sit in lands us the job, and the first business we start makes us millions. Nothing goes wrong, nothing ever blows up in our face, everything is how it should be. How dreadfully boring. Fortunately, and sometimes unfortunately,...

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Are You Paying Attention? Google Analytics – And How The WUKSBDC Can Help.

For illustration's sake, let's say that you own a used car lot. What could you know about me when I walk into your sales space through the front door? Maybe you look out the door and see what I'm driving, you see what I'm wearing, you obviously notice my gender, my age, you might be able to judge my interest, and possibly how hard I am trying to avoid you. However, there are many things you cannot discover without getting...

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7 Marketing Mistakes That Can Come Back to Haunt You

Re-post from SBA Guest Blogger Rieva Lesonsky Originally published: October 6, 2017 It may be the season for ghosts and goblins, but ghastly creatures aren’t the only things that can haunt a small business owner. Making any one of the 7 common marketing mistakes below can have frightening consequences for your small business. Find out what you have to fear from these marketing mishaps and how to avoid them. Mistake 1. Not setting goals for your marketing efforts Whatever type of marketing you’re...

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How to Dominate in a Pitch Competition

We are living in an age where hundreds of thousands of startups are created every year. With that being said, when it comes to pitching a business idea, it’s crucial that entrepreneurs do their research and understand what’s expected of them. According to Ilya Pozin of Forbes Magazine, in a pitch competition “competitors receive a few key benefits including exposure, validation, and of course funding. Winners are often rewarded with vital capital.” If an entrepreneur wants to succeed and dominate...

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National Preparedness Month

September is National Preparedness Month, and with the lower half of the country still recovering from Hurricane Harvey and Hurricane Irma, a lot of businesses that were devastated by the storms are looking ahead to a long road of rebuilding. While we don't have to worry about hurricanes here in the Great Plains region, we do have other disasters that can affect us, including tornadoes, sickness, and flooding, not to mention other disasters that can ruin a business such as...

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5 Tips To Reduce Your Fear of Public Speaking

According to the The Chapman University Survey of American Fears, Americans are more afraid of public speaking than being murdered by a stranger. The study also revealed that Americans are more afraid of public speaking than they are of needles, dying, or being trapped in small, enclosed spaces. I was always fortunate to feel comfortable speaking in front of crowds. Spending several years in theatre and speech classes, it never really occurred to me that public speaking was something so...

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Social Media for Brick & Mortar Businesses

Now more than ever, people will research a business online before they set foot inside the store. It is for this reason that it is imperative small businesses maintain an active and engaging online presence. The problem is, many small businesses are struggling to properly utilize social media for their brick and mortar store. One of the issues I've encountered is small business owners who feel the need to be on four or more social media platforms. This isn't necessarily...

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This Tote Bag Shows Why Fonts Matter

When it comes to designing marketing materials, something I've noticed with a lot of small businesses is a disregard for using proper fonts. I get it. Thinking about fonts is probably not at the top of your list when you're trying to run your business and roll out promotions for your products and services, but it would surprise a lot of people to learn just how important it is to choose the right font. The following story exemplifies the reason...

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